6 Location-based Social Media Monitoring Tools

Do you want to reach local customers on social media?

Are you monitoring the online conversations near your business?

Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores.

Why Use Location-Based Monitoring Tools?


Geo-specific social media monitoring tools are different from the conventional keyword-based monitoring tools in many respects. For one thing, these tools offer a clear picture of what’s happening at a particular location, which helps you reach out to local audiences.


#1: Search Real-time Feeds With Geofeedia

Geofeedia allows you to search real-time social feeds by location to discover geolocation social media posts from anywhere worldwide. You also have the ability to monitor multiple locations to archive, curate and share your content.

#2: Engage and Target Customers With WeLink

If you’re looking for a cutting-edge social monitoring tool for geo-specificity, WeLink is an excellent option. It lets you engage your potential customers with targeted ads and instant offers on their preferred social media channels.

#3: Listen to Trends With Sysomos

Sysomos enables you to listen to what’s trending locally and understand what your customers are talking about. Use this location-based tool to discover and dig into social content posted by local influencers.

#4: Gather Social Data With MomentFeed

MomentFeed is trusted by some of most popular and smartest companies in the world, including Pizza Hut, Burger King, Old Spaghetti Factory, AT&T, Disney, Coffee Bean and Starbucks. These international brands use MomentFeed to connect with local customers in a meaningful way.

#5: Measure Customer Experience With Venuelabs

Venuelabs is one of the pioneers of the location-based social media monitoring industry, offering their tools and services since 2009. (It was recently acquired by Groupon.)

Venuelabs measures local customer experience to discover interesting insights. Businesses can then use this feedback to plan marketing campaigns more effectively. Retail businesses, restaurants and hospitality industries including Original Joe’s, Sunburst Hospitality, American Golf and Albertsons have been using Venuelabs to understand and grow their local customer communities.

#6: Discover User-Generated Content With Local Measure

Local Measure helps you improve your user experience and drive brand advocacy by letting you discover and analyze what your customers are talking about.

Find social content such as photos, videos, reviews and ratings, published at your business location or locations. You can also filter content based on your requirements. Local Measure claims that front-line staff misses more than “80% of feedback from customers.” Their mission is to fill that gap.