5 Social Media Ideas You Can Use to Connect With Your Audience

One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 5 social media ideas you can use to connect with your audience.

1. Business Tips

We all get asked questions all the time in our businesses. As it’s specific to you and your business, what kind of tips can you give people? If you’re in SEO, for example, and that’s your area of expertise, can you write down ten tips that you could share incrementally on  your social media presences? People love tips.

2. Humor/Relatable

So many people try to segment their social presence and say, “We’re just a business. We can’t put out anything that’s not business-related.” I’m just going to throw a massive flag on that, guys. Humor is one of my top engagement tools. Whether it’s funny memes or you just have something funny that’s happening in your life or your business, share that. If you think about it, what do you engage with? Do you find yourself drawn more to a sales pitch or more into something that’s fun and engaging and entertaining?

3. Inspiration/Motivation

It’s true on Instagram and, incidentally, I even found this to be true on LinkedIn. If you’ve ever looked at any of my social presences, you’ll see that I share a lot of inspirational or motivational content. As entrepreneurs, we need that connection, in my opinion. We need to be inspired. We need to be motivated. Today, you don’t even need to be a graphic designer to create your own visual content. You can use web-based tools like Canva or some of the phone apps like Typorama, Word Swag and Legend.

4. Opinions

You can do this a number of ways. You can give yours, ask for theirs and/or simply ask for theirs. You could give an opinion on something in your niche and then ask what your community, your audience, and your tribe thinks of it. Again, people love to give their feedback. Remember…opinions, everyone has one.

5. Offers and Deals

Who doesn’t want a deal? We all love deals. We all love free offers. We all love coupons. We all love discounts. Share those types of things on your Facebook, Instagram or any of your social platforms for that matter. Give people a deal.