Twitter is a very effective social networks for marketing purposes. But it is also the social network where many people give up for lack of understanding. In my home country Nigeria Twitter has a huge problem to fight off the prejudice it would mainly be for news.
And even people who already have some considerable success on Twitter do most of the time not know all about tweaking their Twitter activity and optimize for more success and better results.
So here is a collection of 6 quick tips and tricks to get more out of your Twitter activity.
This is so basic it does not deserve a number in my list of Twitter tips. But I still need to mention it once before going on. Before you can expect people to follow, listen and trust you, you need to take the time and efforts to fill out your profile: Upload a profile picture, include a Twitter header on your profile, fill out the bio and tell people what they can expect if they follow you.
This is not a joke, far too many treat their profile with not enough care. They think about tweets and how to get their sales message across, but they utterly fail with the basics.
1. Add a link to your profile
Many Twitter users link to their website in their Twitter profile – and that is totally ok. But you can use your Twitter profile to promote something more special. For instance if you recently published an ebook, you can include the link in your Twitter profile. Make sure to add a call to action: “You can download her free ebook on TOPIC here LINK”
Even though the Twitter bio does not allow for long form text there is still enough room to get the message across and do a little promotion without being salesy.
2. Share (a lot of) value
Talking to people about using Twitter I often get asked what I tweet all the time and if they should split up their product description into a series of tweets.
They got it all wrong.
Twitter success is not about talking about your products or services in an endless repetition. Twitter is about sharing value for your target audience. And believe me there is a ton of valuable content out there for every niche you can think off. And all this valuable information allows you to tweet again and again without repeating yourself. Include some valuable information from yourself and you are on a good track to grow your Twitter audience.
3. Schedule your posts
Do you manage all your social media activity in one hour per day, half an hour in the morning and half an hour in the evening – simply because you have to cope with your “real” work for the time in between? There is nothing wrong with that – apart from the problem that all your tweets will go out in a 30 min span – the remainder of the day your Twitter account is quiet.
In a social network where the average lifespan of a post is 8min, that means you are losing out – especially since your target audience is most likely active in their working hours, when your account is not visible because you do not tweet.
That is why you need a scheduling tool. The easiest to use is Buffer – and even better Buffer is free for scheduling up to 10 tweets at a time. You can choose your own schedule according to the preferences of your target audience.
4. Tweet more often
I have seen a lot of advice on how often should you post in social media. The truth is that most of the time the answer is „More often“ – at least if you have enough value to share.
It is a simple equation: when your tweet has a lifespan of 8 min. and you tweet twice a day, you are invisible on Twitter for over 23.5 hours. That cannot be your goal.
This does not mean that you need to send a tweet every 8 mins. But one tweet per hour is usually by far not too much. And to be honest, who do think is going to be annoyed by one tweet per hour, if your tweets always contain valuable information?
5. Start and Join conversations
Twitter is one of the easiest networks to come into a conversation with a total stranger. And often you can even talk to influencers. The trick is to have something to say.
Of course it is always nice to get comments like “nice post” – but it will not start a conversation. Much better would be a comment like: “I enjoyed your article but don’t you think you should also consider ARGUMENT?”
You want to stand out, but you do not want to be a hater. Inspire thoughts and show that you have an opinion of your own.
6. Use lists
There are many use cases for Twitter lists. You can collect the most interesting Twitter users from your niche and then follow this list. You will never miss another interesting tweet again.
Twitter lists can also help you set up a chat. And you can also put people on lists in order to make them aware of you. Some of them will eventually follow you.
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