It’s important to approach each social media platform as a unique entity. Although many networks have similarities, Facebook is different from Twitter, Pinterest is different from Instagram, and so on. One big difference among social platforms is your audience.
Here’s a look at Pinterest’s overall demographics:
- Pinterest has 100 million daily active users, with over 500 billion Pinterest pins.
- 80% of Pinterest’s users are female and 90% of all pins are created or shared by women.
- 13% of adult men who are online use Pinterest, with a 120% growth in male users in 2015.
- Millennials are using Pinterest as much as Instagram.
- 67% of Pinterest users are under the age of 40.
#2: Appeal to Users Preferences
It’s important to find out what your specific audience’s interests are so you can better tailor your content to them. Check out your Pinterest analytics to see your best-performing pins and boards and discover their other interests.
#3: Write Search-Friendly Descriptions
Though Pinterest users will often scroll through their main feed or the feeds of selected topics (such Women’s Fashion, Cars and Motorcycles or Geek), they’ll also frequently use Pinterest as a search engine to find content they’re interested in. Because of this, it’s important to add relevant tags and keywords to your pins.
#4: Install Plugins on Your Website
To increase your Pinterest following and connect with your target audience, you’ll want to make it as easy as possible for users to pin content from your site. The best way to do that is to provide Pin It buttons. When users click on a Pin It button, a window pops up allowing them to create the pin and post it to Pinterest. It’s a simple and effective way to encourage pinning.
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