How to Increase Awareness, Generate Leads and Create Advocacy With Social Media

Have you been tasked with generating more awareness, more leads and more advocates?

Need a plan to get you started?

In this article you’ll discover how your business can use social media to achieve three of the most common marketing goals.

#1: Increase Brand Awareness

Perhaps your brand isn’t a household name and you’d like more prospective customers to know who you are. Social media can help you get there. Here are some ways to jumpstart your brand’s presence through social media:

Establish fully fleshed-out profiles on the major social networks. Create company profiles on the big four social channels: LinkedIn, Facebook, Google+ and Twitter. Make sure your company logo and bio are consistent across all of your social sites.

Decide which social network you’ll spend the most time on. Depending on your market segmentation and customer research, it might make sense to spend more time on one network and less on others. For example, LinkedIn is consistently the best social outlet for B2B lead generation, and Google+ tends to attract professionals in the technology space.

Consider advertising. When you first sign onto a social network, you don’t have any connections because no one knows you’re there. One way to make yourself known is through advertising. Each social network has intriguing ad options (like media-rich Twitter cards and Facebook sponsored posts) that help you target the prospects who will most likely click through and get to know you.

#2: Generate Leads and Engagement

Now that people are starting to know you exist, it’s time to turn people into leads.

As in all content marketing, you’ll want to develop social content that speaks to your audience. This is content that your followers will find informative, helpful and even exciting.

#3: Create Customer Advocacy Opportunities

Customer advocacy is where your marketing ROI can skyrocket. In such a scenario, you’ll be putting in less effort to reach your marketing goals because your customers will sell for you. And it can all start through your social campaigns. 

Conclusion

Social media marketing by itself can serve as an important foundation for the success of any company. While B2C businesses have attributed success to social for some time, 80% of B2B companies also note increased brand presence and 72% gained loyal fans via social, which means social is here to stay.

If your company is a late adopter of social media marketing, now’s the time to jump in with both feet.