Tools to Optimize Your Social Scheduling When You Need a Break

Ever want to take a day off from posting on social media?
Have you considered scheduling posts for weekends and holidays, or when you just can’t respond?Posting to Facebook and Twitter when many businesses are silent helps you stay top of mind with your followers. In this article you’ll discover how to keep your social media accounts stocked with content when you’re on break.

#1: Schedule Content Effectively

If you’ll be taking a weekend or holiday vacation, scheduling some updates for that time is a smart strategy.

I recommend that you schedule updates with a tool like MavSocial because it’s free and supports top social media networks. You can use the Post Manager feature to schedule your social media updates and check the Campaign Planner calendar to make sure you post each day of your vacation.

#2: Tools to Improve Your Weekend Posting

Although consistency is important to your success in social media marketing, so is including variety in what you share.

Select an image from the MavSocial gallery to diversify your weekend and holiday social media updates on Twitter and Facebook. Unlike many other scheduling tools out there, the MavSocial Post Manager feature actually uploads your visual content to each network.

#3: Is Weekend Posting for You?

Depending on the industry you work in, the best days to update your social media networks may vary. The smartest strategy is to find your own sweet spots. Here are some tools to help you find out if posting on the weekends and holidays can benefit your business.

Find Your Best-Performing Days on Facebook

Here’s how you can use the freemium version of Cyfe to analyze your Facebook posting and see your most successful days:

• Register a free Cyfe account.
• Create a new dashboard and add the Facebook widget from the Social Media section.
• Click Configure to authenticate your Facebook account.
• Choose the page for which you’re building this widget.
• Choose Organic Reach to start collecting the data you’re seeking.